Media tagged Advertising

Droid - Pretty Commercial

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This 2009 commercial for the Droid cell phone positions itself in opposition to the major competitor, the I-Phone. It argues that the Droid is “not a princess – it's a robot”, and that it “trades hair-do for can-do.”

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Dr. Pepper - Ten Commercial

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Dr. Pepper 10 is a soft drink that was launched in 2011. This commercial is a parody of an action movie, and the actor speaks directly to the camera when he presents the tag line of the ad campaign: “It's Not For Women”. The soda can itself asserts that the drink has “10 BOLD Tasting Calories”.

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Duluth Trading Company – “Doll” commercial

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This 2015 advertisement for working wear clothing retailer Duluth Trading Company features Nora, a rancher, performing her everyday work and activities while a voiceover states, “I’m not some doll with pretty blue eyes, shining blond hair, and cute little everything. And a perfect car, and a perfect house, and a perfect blouse. Nope, I’m no doll. Just like he’s no pretty little pony.” With each statement, Nora is shown demonstrating a rancher’s version of these stereotypically valued feminine traits, such as removing work goggles over her blue eyes, wearing the company’s clothing and work gloves while loading up a pickup truck with lumber, decorating the ranch house with a head of antlers, chopping down a tree with an axe, carrying barbed wire, and working with her horse. The ad ends with the message, “Duluth Trading. Highly capable clothing.”

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East Los High trailer

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This series trailer is for East Los High, a teen drama that premiered in 2013 about a group of Latino American youth growing up in East Los Angeles, CA. The show is available for streaming exclusively on Hulu, an American online television and media streaming company, and is the first Hulu show to feature an all Latino cast. The trailer gives a sense of what themes the series will address, including the dramas of high school relationships, family, love, sex, betrayal, revenge, work, violence, dancing, teen pregnancy, and the role of digital culture in teen life, all from the perspective of Latino American teenagers in LA.

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Emporio Armani-Megan Fox

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This 2010 ad for Armani Jeans features model/actress Megan Fox and Portuguese soccer star Ronaldo. Shot as a short black-and-white style film, Ronaldo plays a room service attendant in an expensive hotel. He knocks on Fox’s door, and she answers wearing only lingerie and a silk gown. While he sets up the food tray in her room, she gets dressed in an adjoining room which is visible through a mirror. Several camera shots linger on Fox’s waist in her tight jeans, while Ronaldo looks increasingly curious and flustered as she dresses. When, fully clothed, she re-emerges and offers him a tip. He refuses the money, but says “Thank you very much.”  

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