Media tagged Advertising

Evolution - A Dove Film

About

This 2006 commercial is part of the Dove Campaign for Real Beauty, and demonstrates a woman’s appearance undergoing a major transformation in order to become suitable for a billboard advertising makeup. In the clip, we witness the makeup application, hair styling, light-engineering, airbrushing and photo-shopping that ultimately culminate in a billboard bearing little resemblance to the original woman’s appearance. The clip and its tagline – “No wonder our perception of beauty is distorted” – function to critique the beauty industry and the unrealistic standards for appearance it imposes on women and girls.

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F-150 Way of Life

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This commercial for the Ford F150 bills the truck as the perfect vehicle for the man who needs to “get more done in less time”. It is specifically targeted to men who rely on a pickup truck for work in manual labor professions like construction. In this sense, the commercial asserts that having a reliable truck is “not a luxury – it's a way of life”.

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Fair and Lovely Ad

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Produced by cosmetics company Hindustan Unilever, “Fair and Lovely” is a skin-lightening cream that dominates the Indian market. This ad is part of a campaign that portrays women with dark complexions who suddenly find romance and glamorous careers after using the “Fair and Lovely” whitening cream. Due to controversy, Hindustan Unilever had to pull these ads from Indian media in 2007.

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Fight Like a Girl t-shirt

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This short-sleeved black t-shirt has “fight like a girl” and a breast cancer ribbon in pink lettering on the front. The t-shirt is made by active wear clothing brand Ideology and is sold through clothing retailer Macys.

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Flo-TV Ad - Spineless

About

This commercial advertises FLO TV, Qualcomm’s mobile live television service and accompanying device. The commercial first premiered during the 2010 Super Bowl telecast. In the commercial, sportscaster Jim Nantz is reporting an “injury report” on a man named Jason, who is shown shopping in various sections of a department store with his girlfriend. Jason is shown holding several shopping bags while she shops for bras and underwear, and later, they sniff scented candles together. His “injury,” described by Nantz, is that Jason’s girlfriend has “removed his spine, rendering him incapable of watching the game.” After a plug for the ability to watch live sporting events anywhere you are through FLO TV, the sportscaster says, “change out of that skirt, Jason,” while Jason and his girlfriend are shown in the background discussing a red bra at the cash register.

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