Media tagged Advertising

Fresh Off the Boat--promo

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This May 2014 ad promoted a new ABC Television Network's comedy series called “Fresh off the Boat." Inspired by food personality Eddie Huang, this was the first sitcom in 20 years to center on an Asian American family. Struggling to fit in to their new hometown of Orlando, Florida, eleven-year-old Eddie Huang and his family must adapt to the untried circumstances that come along with living out “The American Dream.” Battling to fit in at school, Eddie changes up his wardrobe and what he packs in his lunches, while his mother must learn to adjust to the suburban culture of supermarkets and dog walking, and Eddie's father tries to figure out the key to success in his new Cattleman's Ranch Seakhouse restaurant.

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Girls and Boys Superman Pajamas at Target

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These boys and girls children’s pajamas were sold at Target in 2014. Both have the superhero Superman’s emblem on the chest, but one is black with grey and white stripes and has the words “Future Man of Steel” printed in bold black lettering, whereas the other is light pink with grey stripes and has the message, “I Only Date Heroes” printed in glittery silver lettering.

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Girl Toys Wordle

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This "word cloud" was created a writer named Crystal Smith and posted on her blog "The Achilles effect". The author analyzed 32 different commercials from several leading toy brands marketed toward girls -- including Zhu Zhu Pets, Zhu Zhu Babies, Bratz Dolls, Barbie, Moxie Girls, Easy Bake Ovens, Monster High Dolls, My Little Pony, Littlest Pet Shop, Polly Pocket, and FURREAL Friends. She then created this image based on the 432 words that were used in these commercials. The larger the word in the "word cloud", the more often it is used.

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Gisele Bundchen in Under Armour's "I Will What I Want"

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Supermodel Gisele Bundchen is featured in a 2014 women-focused Under Armour ad campaign series called “I Will What I Want.” Gisele’s athleticism and focus are demonstrated through the commercial, which shows her kickboxing and sparring with a punching bag while comments and criticisms about her flash up on the walls around her.

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Gold Bond Men’s Lotion ad: “Bees & Honey”

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This 2015 commercial for skincare brand Gold Bond features retired professional basketball player Shaquille (Shaq) O’Neal advertising Gold Bond Ultimate Men’s Essential Lotion. The ad starts with a closeup of Shaq holding the lotion, saying, “Think of Gold Bond’s Men’s Lotion as honey…” The camera zooms out as three women walk towards him, and he says, “…and here come the bees. Bzzzz.” The ad ends with another closeup of Shaq saying, “Man up with Gold Bond.”

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