Media tagged Advertising

Guiness Wheelchair Ad

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This television ad for Guinness beer features five men playing an intense game of wheelchair basketball, while poignant music plays in the background. A narrator proclaims: “Dedication. Loyalty. Friendship,” when the game ends, and suddenly all but one of the men in wheelchairs unstrap themselves and start walking out of the gymnasium. The narrator continues: “The choices we make reveal the true nature of our character,” as the group head to a bar. As the ad ends, it becomes clear that these able-bodied male friends have chosen to play wheelchair basketball in support of their wheelchair-bound friend.

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G-Unit Clothing

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This is an ad for G-Unit clothing company, which was founded by 50 Cent – a successful rapper – in 2003. In this image, several African American males stand around a car at night in an inner city location. It appears that the car is being loaded with large speakers. The central male stands on the car’s hood and looks down at the viewer. The slogan on this poster is “Be the Neighborhood Idol.”

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Heineken ad (German)

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This German commercial for Heineken beer depicts a woman showing her female friends what can be assumed to be a new home. When she opens her large closet of clothing, shoes, and jewelry, the women shriek with delight. Off-screen, they hear a roar of excitement, as the camera cuts to four excited men standing in an over-sized fridge filled with Heineken.

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Hello Flo, First Moon Party

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The First Moon Party is a viral online advertisement created by the feminine care company, Hello Flo.  The company sends women a monthly care package with related menstrual supplies such as tampons and other gifts and goodies, including candy.  The video offers a comical take on traditional feminine hygiene commercials, in which a pre teen is angry because she is the last of her friends to get her period, and therefore decides to fake it.  She attempts to trick her mother by painting red “cherrylicious” nail polish onto a pad, but her mother, who immediately sees through the lie, throws her daughter a surprise “first moon party.”  Grandparents, friends, and other family members arrive at the party where there are a variety of activities, including ovary (apple) bobbing, “pin the pad on the period,” and a uterus piñata.  The daughter becomes extremely mortified, learns her lesson, and is given a Hello Flo period starter kit.

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Hello Kitty & Sephora - Head of the Class

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In this back-to-school commercial, the Sephora cosmetic company promotes its line of Hello Kitty products. A female student appears bored and disinterested in her studies, as text appears on screen: "Studying is more fun when glasses come with glamor." Much to her delight, the girl opens her desk to unveil a plethora of Hello Kitty brand cosmetics. Soon, she lets her hair down, changes into a black catsuit, erases mathematical formulas from the chalkboard and searches out a fashionable scarf from her bookshelf, which she fashions into a bow. The commercial ends with a title card stating, "Pretty Smart. Hello Kitty," along with a checklist of Hello Kitty cosmetic products that make up a "Back to School Beauty List."

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