In this advertisement for an Intel processor, a white man in business casual clothing is standing with his arms crossed in the middle of an office. He is flanked on both sides by three identical, uniformed black runners, each kneeling towards the center of the room in starting position.
Produced by Australian community advocacy organization GetUp!, this ad promotes marriage equality by following a couple's romantic and relatable path to marriage. The ad juxtaposes a series of familiar images that we associate with heterosexual romance, only to reveal, at the end, that it is a gay love story. Since its debut in 2011, the clip has gone viral online, and has been praised for being a clever and cinematically beautiful argument for minority rights.
This 2011 ad is for men’s clothing at mega-retailer JC Penney. It uses a split screen to run a decades-old scene from the film Fast Times at Ridgemont High alongside images of men in JC Penney’s clothing. As 18-year old actress Phoebe Cates emerges from a pool, soaking wet in a red bikini in an iconic scene from the film, the ad’s spokesperson -- 54-year-old ESPN reporter Kenny Mayne -- empathizes: “JC Penney understands that you don’t like advertising for clothes,” and bargains with the audience, “but if you look at these smart fashion choices from Van Heusen, we’re gonna show you this. That way everybody wins.”
Broadcast in 2011, this segment from Good Morning America explores the controversy stirred by a J.Crew advertisement. In that ad, J. Crew’s President and creative director, Jenna Lyons, was pictured painting her young son’s toenails neon pink. The picture simultaneously sparked a backlash and significant praise regarding the unconventional performance of gender.
This commercial for Gillette Venus razors features actress, singer, and dancer Jennifer Lopez in various roles. She is pictured performing on stage, walking the red carpet in an evening gown, at dance practice in a dance studio, recording music in a recording studio, in a bath robe shaving in a bathroom, and as a mom, running around on the beach with children. Over these images of her in these various roles, the Venus jingle, resung by Jennifer Lopez, plays in the background: