Media tagged Advertising

Jessica Alba, The Honest Life

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This is a promotional video for Jessica Alba’s 2013 book The Honest Life: Living Naturally and True to You and her business The Honest Company, which provides a range of “unquestionably safe, eco-friendly, beautiful, convenient, and affordable” baby products. In the video, Alba introduces herself as “mother, founder of The Honest Company, and actress” embarking on a journey to find “the happiest and healthiest life for my family.” This film includes snapshots of Alba playing with her children in a park; doing craft activities with her daughter; and, laughing while cooking home-made food in a spotless, white kitchen.

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Kid on Gender at Toys-R-Us

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In this user-uploaded video, four-year-old Riley is shown in the “girls” aisle of a Newburgh, NY, Toys-R-Us. She explains why princesses aren’t just for girls and superheroes aren’t just for boys. Filmed a few days before Christmas in 2011 by Riley’s dad on his cameraphone, the video and the precocious Riley quickly went viral; it was featured by innumerable blogs, picked up by The Huffington Post, and even aired on CNN. With passion and agitation, alternately slapping her forehead and transferring a Fred (from Scooby Doo) doll from hand to hand, Riley proclaims, “The companies who make these try to trick the girls into buying the pink stuff … Some boys like superheroes, some boys like princesses. So then why do all the girls have to buy pink stuff and all the boys have to buy different colored stuff?”

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Kobe Bryant - Black Mamba

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This 2011 commercial for Nike highlights the LA Lakers' Kobe Bryant, nicknamed “The Black Mamba”. Bryant is depicted as a fierce figure – strong, aggressive and dominant. It befits his dangerous nickname – the Black Mamba is the longest venomous snake in Africa.

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Kraft Milk Bite Bars

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This ad plays upon the familiar trope of a family meeting, in which a child sits on the living room couch across from both parents. It introduces the “MilkBite” product - a “hybrid” cereal bar that combines granola and milk. The ad begins with an anthropomorphized snack bar accusing his out-of-frame parents of “not thinking” about what life would be like for him, and then pans to reveal his mother and father – a glass of milk and a bowl of dry cereal.

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KY-Intense: Lesbian Couple

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This is an ad for KY-Intense, a sexual lubricant produced by the Johnson and Johnson company. In the commercial, two lesbian women describe how they have stayed in a relationship for so long. One woman chalks it up to communication, while the other simply states that the KY lubricant gives their relationship the "fireworks" that it needed to be sustained. The first woman is apprehensive to discuss the intimate details. After some “fireworks”, however, the ad concludes with the two cuddling in bed, as the first women affirms that it was a “good purchase”.

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