Media tagged Advertising

Levi's - Go Work

About

This commercial takes place in the town of Braddock, PA (a suburb of Pittsburgh).  The town, which grew in the mid-20th century around the steel industry, faced tremendous economic hardship after the 2008 US financial collapse.  Braddock received media attention in 2009 when the town’s mayor went on the Colbert Report and questioned the impact of the federal government’s American Recovery and Reinvestment Act on towns like Braddock.  Levi Strauss & Company, the jeans manufacturer, donated more than $1 million to Braddock, and cast residents in commercials for Levi’s.  Print ads and billboards accompanied the TV ad, using phrases such as “We are all workers” and “Ready to work.”

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Levi's - Will Work

about

In July 2012, Levi Strauss, a clothing company that specializes in jeans, launched an ad campaign called "Go Forth" that targets their youth audience. This ad depicts a male model, sprawled on a bed of grass, covering his face with his arm. He is decked out in dust-crusted Levi-wear, as if he had just fallen. The ad is overlaid with text: "WILL WORK FOR BETTER TIMES."

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Little Tikes

About

This is a commercial for the Little Tikes toys, Bark Bark Vacuum (a toy vacuum machine) and Moo Moo Moower (a toy lawnmower). Narrated by a precocious young girl, the little sister helps mom around the house, while the little brother "mows" the lawn with his toy lawnmower as the dad looks on, standing next to his real lawnmower. After introducing these toys, the narrator sighs, "Ah, to be young again."

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Love is Welcome Here – Airbnb’s #HostWithPride film

about

Created by Airbnb, short-term rental and listing housing company, and Molecule production company, this June 2015 film titled “Love is Welcome Here” shows a diverse range of LGBTQ couples and families talking about their relationships, families, and the kinds of discrimination they face and have to worry about in their everyday lives, and especially when they travel. Examples include a gay male couple who were afraid to ask for one bed when they had been given two in Hawaii, a transgender queer couple who questions how people in conservative American towns would react if they didn’t pass as a heterosexual couple and if people knew the truth about them, a lesbian couple who talk about being afraid for the limitations and prejudices their young son might face for having two moms, and several of the couples describing the careful planning and research they have to do in order to know which cities and countries they can travel safely and openly through. One woman talks about her and her partner’s upcoming marriage and honeymoon plans, saying, “it’s not like we’re trying to be disrespectful or break any laws, we just want to hold hands and celebrate, just like anybody else.” Two of the interviewees also talk about tolerance, with one saying, “My greater hope would be that beyond just being tolerated by a society, but actually being accepted,” and another says, “You shouldn’t be hoping for tolerance, people should appreciate you for the way that you are.” Near the end, one of the women says, “We deserve life and opportunity and happiness.” The film closes with the statement: “We look forward to a world where all love is welcome,” then the hashtag #HostWithPride, and a rainbow colored airbnb logo with the words “belong anywhere” below it.

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Mad Men - Don Draper Sales Pitch

About

Set in New York City’s booming 1960s advertising scene, AMC's Mad Men (2007-present) and creator Matt Weiner have received critical acclaim for years. The show is lauded for its historical authenticity, visual style, costumes, acting, writing, and directing. In this clip, the show’s protagonist, Don Draper, pitches his agency’s campaign for Belle Jolie lipstick.

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