First appearing in the United States in 2006, this popular series of ads for Dos Equis beer features a charming male protagonist known solely as “The Most Interesting Man in the World”, played by American actor Jonathan Goldsmith. The campaign has been very successful, inspiring several parodies and leaving a strong mark on contemporary American popular culture.
This Dove ad shows a before and after up-close of skin. The “before” looks dry and flaky, while the “after” looks healthy and moisturized. Standing in front of the “before” is a black woman, in front of the “after” is a white woman, and in between the two is a woman of a more ambiguous racial identity The ad came under scrutiny for the seemingly premeditated placement of the models by skin color, although Dove asserted that this was completely unintentional.
This 2010 advertisement hailed the initial launch of Dove's "Men + Care" line of products and was unveiled during the Super Bowl. The company - which had previously been closely associated with women, according to Ad Week, sought to tap into the men's grooming market. "Now that you’re comfortable with who you are, isn’t it time for comfortable skin? At last, there’s Dove for Men,” the voiceover says. The spot ends with the tag, "Be comfortable in your own skin."
This “Real Dad Moments” commercial was produced by Dove for Father’s Day 2014. The ad features a montage of children saying “dad” with varied emotions and contexts. Frequently, the calls for dad are accompanied by a father taking care of the child and helping or playing with them. Dove conducted a survey before the ad that found “three quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media.” Dove’s research team also found through surveys that “90% of men around the world say that their caring side is part of their masculinity and strength.” Dove goes on to justify the creation of the ad by stating “it's time to acknowledge the caring moments of fatherhood that often go overlooked.” The ad was launched with a hashtag campaign where Dove encouraged viewers to use the tag #RealDadMoments and #RealStrength to share memories of their father on social media after the ad was shown.
This 2013 advertisement is a follow-up to Dove's iconic "Real Beauty" campaign, which aimed to promote a positive body image by celebrating women's bodies of all shapes, sizes, ages, and colors. In past advertisements, the Unilever-owned personal care brand demonstrated how drastically a photo can be transformed with Photoshop. In this ad, Dove attempts to "raise the stakes" of the Real Beauty campaign "by speaking directly with those responsible for manipulating our perceptions" - art directors, graphic designers, and photo retouchers.