Media tagged Asian/Pacific Islander

Nivea-Whitening Deodorant

About

This commercial features women exposing and flaunting their white, smooth underarms, showing great confidence around men. The narrator states that because men admire every part of a woman’s body, awoman’s underarms should be beautiful. She explains that the deodorant minimizes pores and lightens skin.

read more

People of Color Recreate Iconic Movie Posters

About

This 2015 short film made by Buzzfeed, a pop culture website, showcases people of color recreating the posters of popular movies. Minority groups such as South and East Asians, African Americans, and members of the LBGTQ community are featured in the re-creations, including movie posters for “Mean Girls” (2004), “Breakfast at Tiffany’s” (1961), “Titanic” (1997), “Blue is the Warmest Color” (2013), and “The Breakfast Club” (1985). In between posters, statistics about the underrepresentation of minorities in Hollywood and in the media play across the screen and over the images of the new “actors,” who are dressed in the original costumes that their white counterparts wore for their roles. While some of the statistical facts deal with the idea that minorities are underrepresented numbers-wise, the video also states that the “few roles that cast Asians rarely diverge from existing stereotypes,” which not only calls into question underrepresentation but misrepresentation and the larger issue of the lack of diversity of roles in Hollywood. At the end of the video, we see a collection of the new actors together with the words “Aren’t these movies beautiful in color?,” prompting viewers to think about the “color” (or lack thereof) they see in current films and what they would look like re-envisioned on a more diverse landscape.

read more

Razr Advertisement

About

This advertisement for Motorola's “Razr2” was produced in the mid-2000s and featured in a variety of publications, including major national magazines like Newsweek. With the phone being billed as “Sharper than ever”, the advertisement features an young Asian female, dressed in tight leather clothing, wielding a sharp mobile phone in her right hand (in the place of what otherwise would be assumed to be a knife). Her ninja-like appearance is intentionally exotic, sexualized and dangerous.

read more

Romeo Must Die

About

The 2000 film Romeo Must Die is a martial arts drama loosely based on Shakespeare’s Romeo and Juliet. In the film, African American singer Aaliyah plays the Juliet-inspired character, while Chinese actor Jet Li plays the Romeo-inspired character. On its face, the ending of this film might seem uneventful, but the truth is that the original ending of the film featured a passionate kiss between Li and Aaliyah. When the filmmakers tested out this original ending before the film's release, some audiences did not respond well, and the studio decided to change the kiss to a tight hug.

read more

Sanjay’s Super Team Pixar short preview

about 

This preview is of the short film “Sanjay’s Super Team” that premieres before Disney/Pixar’s 2015 movie, The Good Dinosaur. Inspired and directed by Pixar Animation Studios artist Sanjay Patel’s experiences growing up as the child of Indian immigrants in California, this short film features the story of a boy and father learning to appreciate and balance Indian and American cultures. The preview opens with a young Sanjay watching cartoons and being beckoned by his father to join him in Hindu meditation and prayer.  

read more