Media tagged Behind the Camera

Uby-Kotex ad


This commercial for Uby-Kotex tampons features a woman, speaking directly to the camera, satirizing marketing conventions. “You can relate to me because I’m racially ambiguous”, she says, adding, “market research shows that girls like you love girls like me” and “Do all these angles make me seem dynamic?”. The final tagline text reads “Why are tampon ads so obnoxious?”. Thus, this ad is self-reflexive, self-deprecating and ironic, mocking tampon advertising and its conventions while simultaneously being an ad for tampons.

read more