In this episode of America’s Next Top Model which first aired in 2006, Jay Manuel brings the models to a downtown Los Angeles rooftop to shoot a campaign for the retail shoe giant, Payless Shoes. To elicit what he describes as an “urban edge” on the shoot, Manuel invites a crew of “krumpers” to dance with the models. Although the crew in question is wearing clown makeup, and is actually perhaps the most famous group of "clowners" in the world, Jay repeatedly refers to the dancers as “krumpers.” The dancers provide the backdrop for the models who don Payless shoes while dancing. Manuel tries to engage and motivate the model contestants in various ways, notably commenting on their race and sexuality.
In this video, we meet Ramiro Gomez, an artist working in Los Angeles. Ramiro shares his story of growing up with parents who immigrated from Mexico. While he had always wanted to pursue art, he first took a job providing in-home childcare in the Hollywood Hills. He explains that his parents had also worked in the domestic service industry, and they were unhappy that Ramiro was following the same path. However, Ramiro says this work inspired him; through his art, he explored the experiences of LA’s many immigrant domestic service workers. He now creates art pieces, including life size portraits inserted into public space, that make visible the labor that goes into maintaining the homes and gardens of Los Angeles. He explains that he hopes his art will make those who see it think about and discuss the contribution of these workers, the challenges they face including wage theft, and the sacrifices they make for young people in his generation.
This video features the voices of a diverse group of 12-year-olds from West Side Collaborative Middle School in New York City talking about their experiences with race, racial identity, and racism. The featured students speak about their backgrounds, families, experiences with discrimination and stereotyping, and the confusion, fears, anxieties, and racial injustices they face in their everyday lives. The video is part of a multimedia project called Being 12: The Year Everything Changes, produced by pubic radio station WNYC.
On February 6th, 2016, during Black History Month and one day before her Super Bowl halftime show performance, Beyoncé dropped the song and video for “Formation” on her YouTube channel and on Tidal, Jay-Z’s streaming service. The song's lyrics are characterized by Beyoncé reframing stereotypes traditionally used in a derogatory way towards African-Americans into empowering statements which celebrate Blackness. For instance, she states:
This is an ad from Boost Mobile, a large telecommunications company. A young African American male holding a basketball in one hand is texting on his phone in the other hand. The slogan for the company is “Where you at?” a vernacular phrase originating in African American communities long before it was adopted by Boost. Boost has aggressively targeted urban minorities in the US, using urban slang in its advertising and featuring celebrities such as Fat Joe, Kanye West and Ludacris to endorse its product.