This is an ad for G-Unit clothing company, which was founded by 50 Cent – a successful rapper – in 2003. In this image, several African American males stand around a car at night in an inner city location. It appears that the car is being loaded with large speakers. The central male stands on the car’s hood and looks down at the viewer. The slogan on this poster is “Be the Neighborhood Idol.”
The reality television series Here Comes Honey Boo Boo premiered on TLC in 2012. The show follows the life of a seven-year-old child beauty pageant participant -- Alana "Honey Boo Boo" Thompson -- along with her mother June Shannon, father Mike Thompson, and her three older sisters. Filmed in the family's rural hometown of McIntyre, Georgia, the show has been a huge success with American audiences. In this clip, "Mamma" June is making Alana's favorite recipe: sketti (i.e. spaghetti) with ketchup and butter sauce. The popularity of Honey Boo Boo raises important questions about media’s depictions of class, race and family life in modern America.
This video shows a group of young African American kids, aged 6 to 13, from Ferguson, MO speaking candidly and sarcastically about the issues in their community in light of the 2014 Ferguson, MO riots and ongoing tension between the mostly black community and the mostly white law enforcement, ignited over the death of unarmed black teenager Michael Brown. After shoplifting from a convenience store, Brown was walking with his friend when they were stopped by a white police officer, Darren Wilson, who had been notified of the robbery. An altercation ensued, and Wilson fatally shot the unarmed teenager. This incident spotlighted ongoing, systemic racial profiling and racial discrimination in Ferguson, and prompted larger conversations about stop and frisk laws around the nation. In the video, the kids all wear t-shirts that say, “Racism is not over. But I’m over racism,” and highlight the ignorance that white people often have over the topic of racism, using phrases such as, “Is racism still a thing?” The kids answer, “Just because Beyonce is on your playlist, and you voted for Obama, it doesn’t mean our generation has seen the end of racist drama.” The kids go on to present statistics about systemic racial discrimination, such as stop-and-frisk policies and job discrimination. This video, from the activist site fckh8.com, uses kids and a lighthearted tone to contrast with the heavy subject matter. In doing so, the video exposes and pokes fun at the racial issues, particularly between whites and blacks, and America’s lack of acknowledgement over issues that clearly still exist. At the end, a white man comes on screen and says that the first step to combatting racism is acknowledging it.
This 2 minute 30 second spot highlights fathers from four different kinds of families as part of Honey Maid’s “This is Wholesome” 2014 campaign. The campaign emphasizes similarities between a range of family configurations, including families with two dads, single fathers, or fathers who have to travel or be away for long periods of time for work, showing how these seemingly “abnormal” families are also “normal” and “wholesome.” For example, the third family shown features a tattooed musician father saying, “people do think that we’re so different. But we actually have a pretty regular life in a lot of ways.”
“I’m Latino, But I’m Not…” is a BuzzFeed video that addresses stereotypes about Latinos and Latinas by showing a diverse range of American Latino/a young adults talking about Latino/a identity and stereotypes. The first part of the video shows the people finishing the statement, “I’m Latino/a, but I’m not...,” and the second part shows them answering the question, “In addition to being Latino, what are you?” In the final section of the video, they talk about what it was like growing up in a Latino household. For example, in the first segment, one woman says, “I’m Latina, but I’m not Mexican,” and another says, “I’m Latina, but I’m not spicy.” One man says, “I’m Latino, but I’m not a drug dealer,” and another says, “I’m Latino, but I’m not stealing your jobs.” In the second part of the video, they make statements such as, “I’m Latina and I have a masters degree,” “I’m Latina and I read comic books,” “I’m Latino and I’m a geek,” and “I’m Latino and I’m an American.” In the final section, they talk about growing up Latino/Latina, including the cultures, music, food, and rituals of their families, and Latino/Latina and American identity.