Media tagged Femininity

Fair and Lovely Ad

About

Produced by cosmetics company Hindustan Unilever, “Fair and Lovely” is a skin-lightening cream that dominates the Indian market. This ad is part of a campaign that portrays women with dark complexions who suddenly find romance and glamorous careers after using the “Fair and Lovely” whitening cream. Due to controversy, Hindustan Unilever had to pull these ads from Indian media in 2007.

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"F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word for Good Cause," FCKH8 (EXPLICIT)

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Created by activist for-profit T-shirt company FCKH8.com, “Potty-Mouthed Princesses Drop F-Bombs for Feminism” is a video featuring young girls assertively challenging gender inequality and stereotypes while wearing tiaras and princess dresses. The video begins by showing young girls upholding stereotypical visions of girlhood in tiaras and princess dresses as they say "pretty." The video quickly takes a sharp and explicit turn as one of the girls deflates the stereotype, cliaming,  “What the fuck? I’m not a pretty fuckin’ helpless princess in distress.” The other girls join her to fight back against gender stereotypes, asking viewers to consider what is truly offensive--their language or the range of political and social inequities women face daily (the pay gap, sexual harassment and assault, slut shaming, beauty standards, etc.). The girls continually “drop the F-bomb” and use other strong language as they give these facts about inequality. The video ends with two adult women wearing the FCKH8 t-shirts (for sale for $15), who make light of the girls' language and ask us to focus instead on the sexism that women still face.

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Fight Like a Girl t-shirt

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This short-sleeved black t-shirt has “fight like a girl” and a breast cancer ribbon in pink lettering on the front. The t-shirt is made by active wear clothing brand Ideology and is sold through clothing retailer Macys.

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Girfriends - "Oh Hell No!"

About

This compilation of clips from UPN/The CW's Girlfriends (2000-2008) was uploaded to Youtube in 2011. Created by an African American woman, Mara Brock Akil, the show was a highly successful sitcom that was particularly popular during its run with African American young adult women. In this clip, the characters are depicted reacting to any number of situations with the refrain: “Oh, hell no!”

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Girls and Boys Superman Pajamas at Target

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These boys and girls children’s pajamas were sold at Target in 2014. Both have the superhero Superman’s emblem on the chest, but one is black with grey and white stripes and has the words “Future Man of Steel” printed in bold black lettering, whereas the other is light pink with grey stripes and has the message, “I Only Date Heroes” printed in glittery silver lettering.

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