Media tagged Femininity

Jennifer Lopez - Venus Commercial

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This commercial for Gillette Venus razors features actress, singer, and dancer Jennifer Lopez in various roles. She is pictured performing on stage, walking the red carpet in an evening gown, at dance practice in a dance studio, recording music in a recording studio, in a bath robe shaving in a bathroom, and as a mom, running around on the beach with children. Over these images of her in these various roles, the Venus jingle, resung by Jennifer Lopez, plays in the background:

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Jennifer Lopez-Waiting for Tonight

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This music video from mega-popstar Jennifer Lopez was released in 1999 as a Billboard Top 100 single off her debut album. The video begins with shots of a lush jungle setting followed by images of a distant city. Lopez and her girlfriends seem to float between these two worlds. The video portrays Lopez as an "everygirl" preparing for a big night out to celebrate the new millenium. The video intersperses cuts of Lopez primping and scrutinizing herself in the mirror with scenes of her dancing in the jungle setting. The lines between the jungle and the nightclub are clearly blurred, with Lopez and her friends occupying both spaces. The lyrics describe how she's been waiting for so long for a chance to be with her crush and how she hopes that the chance to be with him tonight will end "the days when the sun used to set/ On my empty heart all alone in my bed." As the song climaxes, Lopez emerges soaking-wet from a pool of water.

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Jessica Alba, The Honest Life

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This is a promotional video for Jessica Alba’s 2013 book The Honest Life: Living Naturally and True to You and her business The Honest Company, which provides a range of “unquestionably safe, eco-friendly, beautiful, convenient, and affordable” baby products. In the video, Alba introduces herself as “mother, founder of The Honest Company, and actress” embarking on a journey to find “the happiest and healthiest life for my family.” This film includes snapshots of Alba playing with her children in a park; doing craft activities with her daughter; and, laughing while cooking home-made food in a spotless, white kitchen.

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Katy Perry-Part of Me

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This is a music video for the single “Part of Me” by pop singer Katy Perry, which was released in 2012 and debuted at number one on the Billboard Top 100. In the video, Perry plays a woman who enlists in the army after she is left heartbroken by her cheating boyfriend. The turning point in the narrative comes when Perry sees a sticker on a billboard that reads “All women are created equal, then some become marines.” She immediately cuts her hair short, straps her breasts down, and begins training with the army. Her appearance in camouflage and army gear conveys an external, masculine strength while the repeated lyrics of the chorus “This is the part of me/that you’re never gonna ever take away from me” speak to her internal strength.

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Kelly Clarkson - Miss Independent

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This is a video for the song “Miss Independent”, released by singer Kelly Clarkson in 2003. It was a hit in the United States, peaking at number 9 on the Billboard Hot 100 chart. Clarkson was the first winner of the American Idol reality competition show, and this was the lead song of her debut album. The lyrics of the song tell the tale of an independent and aloof woman who finally lets down her guard and falls in love. The protagonist is variously described as “Miss Independent”, “Miss Outta-My-Way” and “Miss Never-let-a-man-help-her-off-her-throne”, suggesting a strong and fiercely independent but cold personality. In the lyrics, the process of falling in love is described as transformative and deeply rewarding: “It took some time for her to see/ How beautiful love could truly be/ I’m so glad I finally see.” In the video clip, the singer wakes up the morning after a house party and reflects back on the night. Glimpses of the male love interest appear throughout the song, until she meets him face-to-face at the end of the clip.

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