Media tagged Femininity

Lane Bryant - Exotic African American Women

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This print advertisement for women’s clothing store Lane Bryant depicts a woman of color modeling clothing termed “exotic.” The text reads, “Channel your natural instincts in this season’s hottest tribal trends. Make a statement with Batik and Ikat* patterns, bold sunset shades, and earthy accents of feathers, wooden beads, and leather. Exotic looks, inspired by nature.” The text, juxtaposed with the model, alludes to the exoticized and primitivized nature of the mediated black female subject.

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Last Week Tonight with John Oliver, Miss America pageant

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In this 2014 excerpt from HBO's late night satirical news program,Last Week Tonight with John Oliver, Oliver targets the longstanding Miss American Pageant. Oliver critiques the pageant’s adherence to outdated traditions and beauty rituals, wondering why such entertainment still exists today. He points to the double standards and contradictions central to the pageant's criteria and rules which require women to be unmarried, childless, show off their bikini bodies, as well as answer extremely complex foreign policy questions. Oliver goes on to question the organization's non-profit status and its claim to be the world's largest provider ($45 million) of scholarships to women. While research by Oliver and his staff proves that these numbers are indeed inflated and misleading, he also concedes that no other organization gives as much to female-only scholarships, asking viewers who are invested in change to consider searching out and donating to other such scholarships.

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Lego commercial – Inspire Imagination and Keep Building

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This 2014 Lego commercial shows a girl playing with Lego bricks. A girl’s voiceover talks about how she should be encouraged to imagine, create, and explore, and she is shown playing with a female lego character, flying a lego helicopter in front of a lego castle, operating on a stuffed animal on a lego operating table, creating mazes, putting on a shadow puppet show, and building a lego house.

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Lego Friends

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Lego Friends, introduced in 2012, is the latest product range in a series of Lego construction toys designed to appeal primarily to girls. The sets include “mini-doll” figures, which are larger and more detailed than regular Lego figurines, as well as building block sets designed to depict a fictional suburban town called “Heartlake City.” The building kits include a beauty salon, a suburban house, a “cool convertible,” and a veterinary clinic. Regarding the $40 million dollar global marketing push behind Lego Friends, Lego Group CEO told reporters, “we want to reach the other 50 percent of the world’s children.”

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Look Us in the Eye - The Old Women's Project

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This clip comes from a longer documentary called “Look us in the Eye: The Old Women's Project”, that follows a group of older female activists. In this excerpt, they discuss some of the prejudices faced by older citizens, and then are documented protesting against President Bush.

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