Inspired by Sonia Singh’s Tree Change Dolls, Wendy Tsao, artist and founder of Child’s Own Studio, created a series of madeunder and restyled Mighty Dolls. Tsao took dolls fashioned after glamorous fictional characters (such as Disney princesses and Bratz dolls) and transformed them into young versions of real people that girls and young women can look up to. Tsao wanted a way for children to see and learn stories about courageous, smart, strong real women. For example, she has a young Frida Kahlo (Mexican painter), Jane Goodall (British primatologist), Waris Dirie (Somali model, author, activist), Roberta Bondar (first Canadian female astronaut), JK Rowling (British author of Harry Potter series), and Malala Yousafzai (Pakistani activist and Nobel laureate).
This 2015 American Express credit card company advertisement tells the story of “unlikely leading lady” Mindy Kaling. In the video, the successful Indian American actress, comedian, and writer talks about growing up discovering that she liked and had a talent for acting and comedy, and also how she carved a path forward even though she did not see anyone who looked like her in TV and film. She also talks about the stereotypical roles she was limited to play in the past, and how significant and important it is to her now to be the visibility and representativeness on screen and in the entertainment industry that was missing when she was growing up. Throughout the video, Kaling is shown being interviewed between clips of her getting ready for her day, including exercising, eating, showering and choosing clothes, driving to work, and ultimately walking onto a set to discuss how a show is being filmed. The video ends with the American Express logo and campaign tagline: the journey never stops.
This backstage footage features Nicki Minaj’s commentary on the different standards encountered by female performers compared to their male counterparts. Minaj begins by contending, “you have to be a beast – that’s the only way they respect you.” She then contrasts her own behavior with that of notoriously demanding male stars – namely, Lil Wayne – for whom respect comes easily. Exasperated, Minaj suggests, “when you’re a girl, you have to be everything. It’s not enough to be good at what you do. You have to be sweet, and you have to be sexy, and you have to be this… I can’t be all those things at once, I’m a human being.”
Since 2008, Ashton Kutcher has served as a spokesperson for Nikon Coolpix. In this commercial, Kutcher leaves his Nikon Coolpix camera unattended in a hotel lobby, and watches as groups of beautiful women cannot resist taking pictures of themselves with it. The end result is that Ashton is in possession of numerous pictures of these women. As he exits, he tells the doorman that he will make him copies.
This 2014 advertisement for Nine West shoes came from the company’s website, under the category “shoe occasions,” of which there were two: one for the “First Day of Kindergarten” and the other for “Starter Husband Hunting.” The ad reads: “First day of kindergarten: the bus arrives and so do the waterworks. Then it hits you. Mommy now has the weeks off. Wipe those happy-sad tears…we got a shoe for that.” A woman’s lower half is shown in a pink overcoat with high-heeled black shoes. She is holding a tissue, and there are crumpled tissues strewn about her feet as if she has been using them to wipe away tears from crying.