This advertisement is part of U.S. plus-size clothing company Lane Bryant’s “Plus is Equal” campaign, which calls out fashion magazines for not doing more to represent the majority of women who are bigger than the thin norms most prominently seen and celebrated in the fashion and entertainment industries. The ad shows a group of full-figured women confidentially walking towards the camera, first in lingerie, and then with fashionable clothes on, with rhythmic, percussive music in the background. As the women model their bodies and clothes, a woman’s voice says, “ I don’t think it matters what size you are. I think it’s time to represent all kinds of women. Proud, strong, fashion forward, stylish, super awesome – everyone deserves to be celebrated. No one’s ignoring us anymore.” The ad closes with the campaign tagline “Plus is Equal,” and then “Lane Bryant.”
This December 15, 2010 Hollywood Reporter magazine cover features Anne Sweeney of Disney Corporation as Number 1 among “The Definitive List, Power 100: Women in Entertainment.” Sweeney smiles proudly with her arms crossed in a colorful suit jacket. The Hollywood Reporter is published for both general public audiences as well as industry professionals. This issue identifies one hundred women with significant influence in the entertainment industry. The slug line for the feature article describes these women as “The players who run the billion-dollar businesses, their personal stories and why they matter.”
“Pretty. Strong.” is a reality television show that premiered in 2015 on Oxygen network, which follows the lives of six women who play for the Chicago Bliss football team. The team is part of the Legends Football League, which was formerly called the Lingerie Football League. The show aims to explore how the women balance professional, social, and family life with the demands of playing football in a competitive league. In the television show’s trailer linked above, the players are shown playing full contact football in uniforms that consist of bras and underwear under shoulder pads, and helmets with clear plastic guards that displays their full faces.
Princess Awesome makes colorful clothes for girls featuring designs referencing science, dinosaurs, trains, pirates, math, and more. Princess Awesome was started by Rebecca Melsky and Eva St. Clair, mothers frustrated with the lack of diverse options available in girls clothing sections of mainstream stores, who believe that “if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.” What began as a home project in 2013 has been funded by people through Kickstarter, and as of 2015 is continuing to expand with new designs and factory production.
This is a video for the single “I Don’t Need a Man”, which was released by the pop group the Pussycat Dolls in 2006. The Pussycat Dolls are an American all-girl group that have sold over 50 million records worldwide. They were originally founded as a burlesque troupe in 1995. The lyrics of this song emphasise the independence and self-empowerment of the women, as they claim to be “fine” and “brand new” and “feel good” without a man. They also resist being sexualised and owned by men, as they don’t want “a ring” or “bling” or “a hand/If it only wants to grab one thing”. In the video, the six female members of the group dance around in revealing outfits, while performing rituals of feminine beauty such as painting their nails and shaving their legs.