Media tagged Femininity

“Coffee Frenemies” - Starbucks and OUT tv

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This 2014 Starbucks ad for which the coffee company partnered with LGBT network OUTtv, features Bianca Del Rio and Adore Delano, two stars from RuPaul’s Drag Race (2009-present), an American reality television series in which contestants compete to be “America’s next drag superstar.” Del Rio and Delano were rivals on the show and this dynamic is used to express the impact Starbucks has had since 1971, where customers can “expect more than great coffee,” since an intuitive barista is shown anticipating the desires of both drag queens, quelling their argument by presenting them both with coffee at the same time.

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Cosmopolitan - Getting Fit

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This magazine spread  -- “Can Getting Fit Get You a Date” -- was published in Cosmopolitan magazine. Cosmopolitan is a young women’s magazine, and typically includes articles on relationships, sex, health, careers, self-improvement, celebrities, fashion and beauty. In this article, a reporter experiments with three different fitness courses/groups, with the aim of seeing whether she will get a date from participating in these activities. The article is written in the first person, with the reporter describing her feelings and experiences while participating in a running group, a salsa class and a fitness group.

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Cosmopolitan - Parody Cover

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Originally published on Cracked.com in 2010, this image is a parody cover of a typical women’s magazine such as Cosmopolitan. Using the familiar style and rhetoric of women’s magazine covers, this image makes a visual argument about the undermining effect that such publications have on women’s self-esteem and confidence.

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Cosmopolitan - Rihanna Cover

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Cosmpolitan featured pop star Rihanna on its cover in July of in 2011. Cosmopolitan’s corporate owner, the Hearst Corporation, describes “Cosmo” as, “the lifestylist for millions of fun, fearless females who want to be the best they can be in every area of their lives. Cosmopolitan inspires with information on relationships and romance, the best in fashion and beauty, the latest on women's health and well-being, as well as what is happening in pop culture and entertainment…and just about everything else fun, fearless females want to know.”

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Cotton

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In this print ad for the US cotton industry, a woman carrying shopping bags is walking down a city street. The text above her reads, “I shop therefore I am.”  The quote is attributed to “Mrs. Descartes.” This is a reference to 17th century French philosopher René Descartes, who is best known for the Latin statement “Cogito ergo sum,” which is translated in English as, “I think therefore I am.”  Note that in reality, Descartes was never married.

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