Media tagged Gender Inequality

Nine West ad – “First Day of Kindergarten” shoes

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This 2014 advertisement for Nine West shoes came from the company’s website, under the category “shoe occasions,” of which there were two: one for the “First Day of Kindergarten” and the other for “Starter Husband Hunting.” The ad reads: “First day of kindergarten: the bus arrives and so do the waterworks. Then it hits you. Mommy now has the weeks off. Wipe those happy-sad tears…we got a shoe for that.” A woman’s lower half is shown in a pink overcoat with high-heeled black shoes. She is holding a tissue, and there are crumpled tissues strewn about her feet as if she has been using them to wipe away tears from crying.

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Nine West ad – “Starter Husband Hunting” shoes

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This 2014 advertisement for Nine West shoes came from the company’s website, under the category “shoe occasions,” of which there were two: one for “Starter Husband Hunting” and the other for “First Day of Kindergarten.” The ad has a list of requirements for women when they go “starter husband hunting,” including needing a little black dress, smokey eyes, a wing-woman, and Nine West shoes, and shows a target with arrows in it, with a woman’s leg straddled across the target, wearing an animal print high heel. Her hand is also shown gripping a handful of arrows.

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Norma Rae

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Norma Rae is a 1979 film about a woman in a small town in North Carolina who is fired from her job in a textile factory after she tries to organize a labor union. The film is based on the true story of union organizer named Crystal Lee Sutton. This scene, in which Norma Rae gains the support and solidarity of her co-workers, was a turning point in the movie and in Sutton’s real life. Sally Field, who plays Norma Rae, won the Academy Award for Best Actress for her portrayal.

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PETA - Pamela Anderson

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In this ad, actress and model Pamela Anderson adopts a stylized, sexual pose, while her skin is marked with black text that labels her body parts with the name given to corresponding cuts of meat. Two slogans appear on the poster, “All Animals Have the Same Parts” and “Have a Heart, Go Vegetarian.” Anderson has been a vegetarian since her teens, and has participated in several PETA campaigns throughout her career. PETA is the People for the Ethical Treatment of Animals, a animal rights organization.

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Pinksourcing (Kristen Bell)

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“Pinksourcing with Kristen Bell,” is a satirical video produced by The Huffington Post that prods companies to consider "pinksourcing" (hiring women as a cheap domestic source of labor) over outsourcing labor to other countries. It suggests that pinksourcing is advantageous because women in the United States make a fraction of men’s salaries, are afforded fewer healthcare benefits, and don’t require promotions to higher positions.

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