Media tagged Gender

East Los High trailer

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This series trailer is for East Los High, a teen drama that premiered in 2013 about a group of Latino American youth growing up in East Los Angeles, CA. The show is available for streaming exclusively on Hulu, an American online television and media streaming company, and is the first Hulu show to feature an all Latino cast. The trailer gives a sense of what themes the series will address, including the dramas of high school relationships, family, love, sex, betrayal, revenge, work, violence, dancing, teen pregnancy, and the role of digital culture in teen life, all from the perspective of Latino American teenagers in LA.

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Emporio Armani-Megan Fox

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This 2010 ad for Armani Jeans features model/actress Megan Fox and Portuguese soccer star Ronaldo. Shot as a short black-and-white style film, Ronaldo plays a room service attendant in an expensive hotel. He knocks on Fox’s door, and she answers wearing only lingerie and a silk gown. While he sets up the food tray in her room, she gets dressed in an adjoining room which is visible through a mirror. Several camera shots linger on Fox’s waist in her tight jeans, while Ronaldo looks increasingly curious and flustered as she dresses. When, fully clothed, she re-emerges and offers him a tip. He refuses the money, but says “Thank you very much.”  

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Entourage Poster

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This image is an advertisement for the scripted HBO television series Entourage, which ran from 2004-2011. The show follows a young film star and his entourage of friends as they navigate the Hollywood lifestyle, both in the entertainment industry and outside in their everyday lives and relationships.

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Fair and Lovely Ad

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Produced by cosmetics company Hindustan Unilever, “Fair and Lovely” is a skin-lightening cream that dominates the Indian market. This ad is part of a campaign that portrays women with dark complexions who suddenly find romance and glamorous careers after using the “Fair and Lovely” whitening cream. Due to controversy, Hindustan Unilever had to pull these ads from Indian media in 2007.

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"F-Bombs for Feminism: Potty-Mouthed Princesses Use Bad Word for Good Cause," FCKH8 (EXPLICIT)

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Created by activist for-profit T-shirt company FCKH8.com, “Potty-Mouthed Princesses Drop F-Bombs for Feminism” is a video featuring young girls assertively challenging gender inequality and stereotypes while wearing tiaras and princess dresses. The video begins by showing young girls upholding stereotypical visions of girlhood in tiaras and princess dresses as they say "pretty." The video quickly takes a sharp and explicit turn as one of the girls deflates the stereotype, cliaming,  “What the fuck? I’m not a pretty fuckin’ helpless princess in distress.” The other girls join her to fight back against gender stereotypes, asking viewers to consider what is truly offensive--their language or the range of political and social inequities women face daily (the pay gap, sexual harassment and assault, slut shaming, beauty standards, etc.). The girls continually “drop the F-bomb” and use other strong language as they give these facts about inequality. The video ends with two adult women wearing the FCKH8 t-shirts (for sale for $15), who make light of the girls' language and ask us to focus instead on the sexism that women still face.

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