In 2011, the Bic company began to market a new pen product: "Bic Pens for Her". This back-to-school ad captures the essence of their pitch, drawing consumers' attention to the "fabulous styling" and "smooth writing" of the female-oriented Bic pen. In truth, the there were only minor color and style differences between the Bic Pen for Her and the regularly marketed Bic pens, although the Bic Pen for Her came with a slightly more expensive price-tag. The marketing effort received a good deal of pushback from consumers, many of whom took to the comments section of Amazon.com to post sarcastic reviews. "Since I've begun using these pens, men have found me more attractive and approchable," one commenter joked.
In this 2012 clip from The Ellen DeGeneres Show, host Ellen mocks a new product, Bic for Her, a line of pens marketed to women. She points out various attributes of the pens: that they come in "lady colors" pink and purple, are "designed to fit a women's hand," and "cost twice as much" as other pens. She then, jokingly, tells the studio audience that she was asked to star in a commercial for the pens. The show then cuts to a skit, a parody commercial in which Ellen plays a mother, walking along the beach with her adolescent daughter, having a "heart to heart" conversation about growing up and using Bic for Her pens. The bit was part of a larger public reaction against Bic for Her pens, including many satirical user-generated reviews on Amazon and much commentary on blogs and other media outlets.
Black Women Run Hollywood is a satirical video posted June 22, 2014 on Youtube, which ridicules racial inequality in the entertainment industry by ironically depicting power as being concentrated in a group of black women despite real world concerns about the lack of diversity in films and systemic discrimination in the entertainment industry. In the video, an African-American actress is taken to a secret underground lair to learn the truth behind Hollywood’s leaders. Actresses Meagan Good, Alfre Woodard, Retta, and Loretta Devine attempt to recruit Jurnee Smollett into their “secret society.” Before Journee agrees to join, the ringleaders of the group ask questions that establish the reasons behind their organization’s existence: Have you ever wondered why black women play such minor roles in movies? Or why black women are not directors or producers?
“Boys Will Be Girls” is a sketch comedy produced by the Harvard Sailing Team (a New York sketch comedy troupe) whose members take part in a conversation stereotypical of female friend groups. Much of their conversation revolves around eating--whether they should eat during the show, what they ate earlier in the day, whether they'll eat when they go out later with their girlfriends, whether they should share something to eat, whether they should go on a diet.
This "word cloud" was created a writer named Crystal Smith and posted on her blog "The Achilles effect". The author analyzed 27 different commercials from several leading toy brands marketed toward boys -- including Hot Wheels, Matchbox, Kung Zhu, Nerf, Transformers, Beyblades, and Bakugan. She then created this image based on the 658 words that were used in these commercials. The larger the word in the "word cloud", the more often it is used.