Media tagged Gender

Charlie Sheen - Fiat Commercial

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This commercial for the Fiat car was produced in 2012. Charlie Sheen – fresh off of some legal run-ins and a high-profile drug-induced meltdown – plays up his long-standing bad-boy image by driving his Fiat through a house party. He proves irresistible to an admiring crowd, composed mostly of seductively dressed women. At the time of this filming, Sheen was nearly 50 years old, but the ad depicts him as able to attract beautiful women through his bad-boy antics, much as he did when he was a younger man.

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Chris Pronger - Hockey Player Mocked in Dress

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A June 2010 pullout poster from the Chicago Tribune presented professional hockey player Chris Pronger of the Philadelphia Flyers wearing a sparkly figure skater’s skirt. Released just before the Chicago Blackhawks faced the Flyers in the Stanley Cup Finals, the poster spells the player’s name “Chrissy” and the subtitle reads, “Looks like Tarzan, Skates Like Jane.”

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Chunky Soup

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This Campbells soup ad features NFL Quarterback Matt Hasselback, who was playing for the Seattle Seahawks at the time this ad was produced. He is featured in a dark, grainy photograph where he is grim-faced, pumped up, sweaty in his workout clothes and holding a football. In the foreground of the image, a large, color image of Campbell’s Chunky Beef soup is positioned in front of Hasselbeck’s stomach/groin area. The text of the ad reads “Feed your NFL size hunger” and “Big chunks of beef. Big chunks of veggies. It fills you up right.” This last sentence is emphasized with italics.

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“Coffee Frenemies” - Starbucks and OUT tv

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This 2014 Starbucks ad for which the coffee company partnered with LGBT network OUTtv, features Bianca Del Rio and Adore Delano, two stars from RuPaul’s Drag Race (2009-present), an American reality television series in which contestants compete to be “America’s next drag superstar.” Del Rio and Delano were rivals on the show and this dynamic is used to express the impact Starbucks has had since 1971, where customers can “expect more than great coffee,” since an intuitive barista is shown anticipating the desires of both drag queens, quelling their argument by presenting them both with coffee at the same time.

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Cosmopolitan - Getting Fit

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This magazine spread  -- “Can Getting Fit Get You a Date” -- was published in Cosmopolitan magazine. Cosmopolitan is a young women’s magazine, and typically includes articles on relationships, sex, health, careers, self-improvement, celebrities, fashion and beauty. In this article, a reporter experiments with three different fitness courses/groups, with the aim of seeing whether she will get a date from participating in these activities. The article is written in the first person, with the reporter describing her feelings and experiences while participating in a running group, a salsa class and a fitness group.

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