Produced by Australian community advocacy organization GetUp!, this ad promotes marriage equality by following a couple's romantic and relatable path to marriage. The ad juxtaposes a series of familiar images that we associate with heterosexual romance, only to reveal, at the end, that it is a gay love story. Since its debut in 2011, the clip has gone viral online, and has been praised for being a clever and cinematically beautiful argument for minority rights.
This is an ad for KY-Intense, a sexual lubricant produced by the Johnson and Johnson company. In the commercial, two lesbian women describe how they have stayed in a relationship for so long. One woman chalks it up to communication, while the other simply states that the KY lubricant gives their relationship the "fireworks" that it needed to be sustained. The first woman is apprehensive to discuss the intimate details. After some “fireworks”, however, the ad concludes with the two cuddling in bed, as the first women affirms that it was a “good purchase”.
Created by Airbnb, short-term rental and listing housing company, and Molecule production company, this June 2015 film titled “Love is Welcome Here” shows a diverse range of LGBTQ couples and families talking about their relationships, families, and the kinds of discrimination they face and have to worry about in their everyday lives, and especially when they travel. Examples include a gay male couple who were afraid to ask for one bed when they had been given two in Hawaii, a transgender queer couple who questions how people in conservative American towns would react if they didn’t pass as a heterosexual couple and if people knew the truth about them, a lesbian couple who talk about being afraid for the limitations and prejudices their young son might face for having two moms, and several of the couples describing the careful planning and research they have to do in order to know which cities and countries they can travel safely and openly through. One woman talks about her and her partner’s upcoming marriage and honeymoon plans, saying, “it’s not like we’re trying to be disrespectful or break any laws, we just want to hold hands and celebrate, just like anybody else.” Two of the interviewees also talk about tolerance, with one saying, “My greater hope would be that beyond just being tolerated by a society, but actually being accepted,” and another says, “You shouldn’t be hoping for tolerance, people should appreciate you for the way that you are.” Near the end, one of the women says, “We deserve life and opportunity and happiness.” The film closes with the statement: “We look forward to a world where all love is welcome,” then the hashtag #HostWithPride, and a rainbow colored airbnb logo with the words “belong anywhere” below it.
"The L Word," created by Ilene Chaiken, aired on Showtime from 2004 to 2009. Set in West Hollywood, a prominent gay community in Los Angeles, the show traces the fictional lives and loves of middle class, hip and trendy lesbians in the contemporary age. This opening sequence blends animation and live action footage to introduce the characters, all set to an upbeat song. The sequence starts with a woman waking up naked in her bed, and moves through images of the women going about their day, riding a motorcycle, jumping rope, singing on stage, tanning by the pool, shooting a video, talking on the phone, etc. It intersperses these images with figures of the women posing for the camera, and more intimate images of women kissing or interlacing fingers.
Rapper Macklemore's 2012 music video "Same Love" traces the life of its main character from birth to death. As he struggles with his sexual identity in his youth, bombarded by stereotypes, assumptions and labels, he eventually finds love with another man. The story then follows their marraige and long lasting relationship, with the final credits rolling over a variety of different gay and lesbian couples. The video soared to the top of the charts, scored an MTV VMA award for "Best Video with a Social Message," and was celebrated by many Americans as a powerful expression of support for the LGBT movement and same sex marriage.