This is a music video for the single “Part of Me” by pop singer Katy Perry, which was released in 2012 and debuted at number one on the Billboard Top 100. In the video, Perry plays a woman who enlists in the army after she is left heartbroken by her cheating boyfriend. The turning point in the narrative comes when Perry sees a sticker on a billboard that reads “All women are created equal, then some become marines.” She immediately cuts her hair short, straps her breasts down, and begins training with the army. Her appearance in camouflage and army gear conveys an external, masculine strength while the repeated lyrics of the chorus “This is the part of me/that you’re never gonna ever take away from me” speak to her internal strength.
In this 2015 sketch by comedy duo Keegan Michael Key and Jordan Peele, a group of pirates sing about how they have interacted with women over the years. However, unlike most depictions of pirate chants, the lyrics to their song demonstrate feminist values and are respectful to women. The pirates sing about not taking advantage of women when they are intoxicated, about a women’s right to choose, and about not sexually objectifying women’s bodies. The main chorus of the song highlights the message of respecting women by saying, “we say ‘yo ho’ but we don't say ‘hoe,’ ‘cause ‘hoe’ is disrespectful yo.”
In this user-uploaded video, four-year-old Riley is shown in the “girls” aisle of a Newburgh, NY, Toys-R-Us. She explains why princesses aren’t just for girls and superheroes aren’t just for boys. Filmed a few days before Christmas in 2011 by Riley’s dad on his cameraphone, the video and the precocious Riley quickly went viral; it was featured by innumerable blogs, picked up by The Huffington Post, and even aired on CNN. With passion and agitation, alternately slapping her forehead and transferring a Fred (from Scooby Doo) doll from hand to hand, Riley proclaims, “The companies who make these try to trick the girls into buying the pink stuff … Some boys like superheroes, some boys like princesses. So then why do all the girls have to buy pink stuff and all the boys have to buy different colored stuff?”
This 2011 commercial for Nike highlights the LA Lakers' Kobe Bryant, nicknamed “The Black Mamba”. Bryant is depicted as a fierce figure – strong, aggressive and dominant. It befits his dangerous nickname – the Black Mamba is the longest venomous snake in Africa.
This 2010 advertisement for Nike features NBA superstar LeBron James. Produced when LeBron was making his controversial move to the Miami Heat, he speaks directly to the camera, asking the viewer: “Should I be who you want me to be?” The ad concludes with the famous Nike slogan: “Just Do It.” The advertisement is a direct response to the intense public and media criticism LeBron has received during his playing career.