Media tagged Masculinity

Lego Friends

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Lego Friends, introduced in 2012, is the latest product range in a series of Lego construction toys designed to appeal primarily to girls. The sets include “mini-doll” figures, which are larger and more detailed than regular Lego figurines, as well as building block sets designed to depict a fictional suburban town called “Heartlake City.” The building kits include a beauty salon, a suburban house, a “cool convertible,” and a veterinary clinic. Regarding the $40 million dollar global marketing push behind Lego Friends, Lego Group CEO told reporters, “we want to reach the other 50 percent of the world’s children.”

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Ludacris - Area Codes

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This music video for the song “Area Codes” by rapper Ludacris, featuring Nate Dogg, was released in 2001. The song is about the alleged numerous women dispersed across the world -- their locations indicated by their United States telephone area codes -- with whom Ludacris has either had sex with, or would be readily available for sex if he were to call. The chorus repeated throughout the song is, “I’ve got hoes, I’ve got hoes, in different area codes, area codes, area codes. I’ve got hoes.” The primary imagery of the video features Ludacris, a plane and several scantily-clad women with area codes emblazoned across their tight-fitted, cropped shirts or bikinis, dancing suggestively in high heels. The music video also features clips from Rush Hour 2, an action comedy movie starring Jackie Chan and Chris Tucker, since the song was part of the movie’s soundtrack. During the Rush Hour 2 scenes that flash through the music video, Ludacris raps lyrics such as “I bang cock in Bangkok,” “I’m the thriller in Manilla,” “Schlong in Hong Kong.”

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Ludacris - Money-Maker Ft. Pharrell

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This video from rapper Ludacris was released in 2006, and the song peaked at Number 1 on the Billboard Hot 100 music charts. Throughout the video, Ludacris and Pharrell are surrounded by dancing women in mini-dresses; the men flash $100 bills as they call on the women to “shake their moneymaker”.

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Mad Men - Don Draper

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This trailer for AMC's Mad Men highlights the show's lead character, Don Draper. He is depicted as a man in control, successful, and handsome. In many ways, he is an idealized portrait of the white American man in the prime of his life during his 1960s era.

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Mad Men - Don Loves Roger Remix

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In this video, scenes from seasons 1-4 of the AMC television series Mad Men are re-edited together in way that dramatically changes the plot of the show. In the real Mad Men, which takes place in a fictional advertising agency in the 1960s, characters Don and Roger are both notoriously sexist, constantly being unfaithful to their wives and disrespectful of their female coworkers. In part, audiences are expected to understand their behavior as native to the era in which the show is set, and a major theme of the series is watching Don and Roger react to the changes happening rapidly around them, including the women's rights movement. In addition, for many viewers, Don and Roger's debauched behavior is part of pleasure of the show. In this video, clips from Mad Men are stitched together so Roger's marriage ends not because of his affair with Don's secretary, but because of an affair with Don. This remix was produced by Pop Culture Pirate, an artist and activist named Elisa Kreisinger. Kreisinger is interested both in changing the meaning of texts to challenge people's assumptions and in promoting the Fair Use of copyrighted materials.

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