This series of commercials for Old Spice deodorant, which began to run in 2010, features former NFL player and actor Terry Crews. Throughout the commercials, Crews is shirtless and in small shorts, showing off his body-builder physique. He and the Old Spice Product combine to use their “power” to smash the body odor away.
This wildly popular one-shot commercial for Old Spice body wash features actor Isaiah Mustafa as the "Old Spice Man." Throughout the commercial, the Old Spice Man asks "ladies" to compare their men to him. He appeals to women as "the man your man could smell like."
In this 2012 commercial for Planters Men's Health Mixed Nuts, a trio of “manly” cartoon nuts perform a number of active feats -- they drive fast, downhill ski, work out in the gym, and tenderly open a jar for a female nut who cannot do so herself. Co-sponsored by a popular magazine, the mix is described as “Men’s Health recommended” and “the manliest mix ever assembled”.
“Pretty. Strong.” is a reality television show that premiered in 2015 on Oxygen network, which follows the lives of six women who play for the Chicago Bliss football team. The team is part of the Legends Football League, which was formerly called the Lingerie Football League. The show aims to explore how the women balance professional, social, and family life with the demands of playing football in a competitive league. In the television show’s trailer linked above, the players are shown playing full contact football in uniforms that consist of bras and underwear under shoulder pads, and helmets with clear plastic guards that displays their full faces.