Media tagged Masculinity

Emporio Armani-Megan Fox

About

This 2010 ad for Armani Jeans features model/actress Megan Fox and Portuguese soccer star Ronaldo. Shot as a short black-and-white style film, Ronaldo plays a room service attendant in an expensive hotel. He knocks on Fox’s door, and she answers wearing only lingerie and a silk gown. While he sets up the food tray in her room, she gets dressed in an adjoining room which is visible through a mirror. Several camera shots linger on Fox’s waist in her tight jeans, while Ronaldo looks increasingly curious and flustered as she dresses. When, fully clothed, she re-emerges and offers him a tip. He refuses the money, but says “Thank you very much.”  

read more

Entourage Poster

About

This image is an advertisement for the scripted HBO television series Entourage, which ran from 2004-2011. The show follows a young film star and his entourage of friends as they navigate the Hollywood lifestyle, both in the entertainment industry and outside in their everyday lives and relationships.

read more

F-150 Way of Life

About

This commercial for the Ford F150 bills the truck as the perfect vehicle for the man who needs to “get more done in less time”. It is specifically targeted to men who rely on a pickup truck for work in manual labor professions like construction. In this sense, the commercial asserts that having a reliable truck is “not a luxury – it's a way of life”.

read more

Flo-TV Ad - Spineless

About

This commercial advertises FLO TV, Qualcomm’s mobile live television service and accompanying device. The commercial first premiered during the 2010 Super Bowl telecast. In the commercial, sportscaster Jim Nantz is reporting an “injury report” on a man named Jason, who is shown shopping in various sections of a department store with his girlfriend. Jason is shown holding several shopping bags while she shops for bras and underwear, and later, they sniff scented candles together. His “injury,” described by Nantz, is that Jason’s girlfriend has “removed his spine, rendering him incapable of watching the game.” After a plug for the ability to watch live sporting events anywhere you are through FLO TV, the sportscaster says, “change out of that skirt, Jason,” while Jason and his girlfriend are shown in the background discussing a red bra at the cash register.

read more

Girls and Boys Superman Pajamas at Target

About

These boys and girls children’s pajamas were sold at Target in 2014. Both have the superhero Superman’s emblem on the chest, but one is black with grey and white stripes and has the words “Future Man of Steel” printed in bold black lettering, whereas the other is light pink with grey stripes and has the message, “I Only Date Heroes” printed in glittery silver lettering.

read more