In this ad, actress and model Pamela Anderson adopts a stylized, sexual pose, while her skin is marked with black text that labels her body parts with the name given to corresponding cuts of meat. Two slogans appear on the poster, “All Animals Have the Same Parts” and “Have a Heart, Go Vegetarian.” Anderson has been a vegetarian since her teens, and has participated in several PETA campaigns throughout her career. PETA is the People for the Ethical Treatment of Animals, a animal rights organization.
This December 15, 2010 Hollywood Reporter magazine cover features Anne Sweeney of Disney Corporation as Number 1 among “The Definitive List, Power 100: Women in Entertainment.” Sweeney smiles proudly with her arms crossed in a colorful suit jacket. The Hollywood Reporter is published for both general public audiences as well as industry professionals. This issue identifies one hundred women with significant influence in the entertainment industry. The slug line for the feature article describes these women as “The players who run the billion-dollar businesses, their personal stories and why they matter.”
This advertisement for Motorola's “Razr2” was produced in the mid-2000s and featured in a variety of publications, including major national magazines like Newsweek. With the phone being billed as “Sharper than ever”, the advertisement features an young Asian female, dressed in tight leather clothing, wielding a sharp mobile phone in her right hand (in the place of what otherwise would be assumed to be a knife). Her ninja-like appearance is intentionally exotic, sexualized and dangerous.
In 2012, a 14-year-old girl named Julia Bluhm started a petition on Change.org urging the popular Seventeen Magazine to bring attention to the problem of airbrushed images of celebrities. She wrote: “Here’s what lots of girls don’t know. Those “pretty women” that we see in magazines are fake. They’re often photoshopped, air-brushed, edited to look thinner, and to appear like they have perfect skin…As part of SPARK Movement, a girl-fueled, national activist movement, I’ve been fighting to stop magazines, toy companies, and other big businesses from creating products, photo spreads and ads that hurt girls’ and break our self-esteem…That’s why I’m asking Seventeen Magazine to commit to printing one unaltered -- real -- photo spread per month. I want to see regular girls that look like me in a magazine that’s supposed to be for me.”
This Sony advertisement comes from 2006 ad campaign in the Netherlands. The campaign advertises Sony’s white handheld device (which previously came in black), and personifies the devices through the depiction of race. It features the slogan “White is Coming”, with a pale white woman, with white hair and white clothes physically dominating a black person dressed in black clothes. The ad was pulled due to the protests that saw the depiction as racist and insensitive.