This 2004 satirical clip from the Chappelle Show begins with a discussion of arguments related to multiracial identity. "We have got to start arguing about who is what,” Chappelle says. “We need to settle this once and for all. We need to have a draft." Following the style of a draft for the NFL or NBA, one by one a representative from different racial and ethnic groups comes to the podium, selecting famous athletes, entertainers and other prominent social figures to “officially” be a part of their racial group. Among the picks, Tiger Woods is claimed by African Americans, Lenny Kravitz by Jews, and the Wu Tang Clan by the Asian delegation.
This 2013 Cheerios commercial features an interracial couple and their daughter. After learning that Cheerios is good for your heart and can help lower cholesterol, the daughter covers her dad's chest in dry cereal as he's napping on the couch. When the ad aired online via Youtube and Facebook, it immediately sparked controversy with some consumers praising and others harshly criticizing the ad and its casting choices. The ad generated so much backlash on Youtube that the online channel decided to close the comments section.
This is an excerpt from the 77th Academy Awards ceremony hosted by actor and comedian Chris Rock in 2005. In this skit, Rock suggests that there is a discrepancy between the movies celebrated by the Academy and nominated for Best Picture, and the movies that are most popular and enjoyed by everyday viewers. He furthers this contrast by visiting the Magic Johnson Theaters, a cineplex in downtown Los Angeles, to ask audiences to name their favorite movie of the year. The African American audience members list movies such as “Alien vs Predator,” “Saw 2,” "Chronicles of Riddick,” and "White Chicks," none of which were nominated for Academy Awards. When he asks whether they have seen the movies nominated for Best Picture such as “Sideways,” “Million Dollar Baby,” and “Finding Neverland” they all say ‘no," and even scoff at the suggestion that these movies might be among their favorites. Mid-way through the skit, he interviews Academy member and actor, Albert Brooks, who has seen all the nominated movies but emphatically and ironically claims "White Chicks" was the best movei of the year. The skit ends with a shot of actor and comedian Martin Lawrence, defiantly claiming that he is deserving of an Oscar statuette.
This political advertisement parody by African American comedian Chris Rock aired on Jimmy Kimmel Live shortly before Election Day in 2012. Given that, according to Kimmel, Romney was still far ahead among white voters, Chris Rock took the opportunity to present a recorded message specifically targeted at white people. "In times like these you need a white president you can trust," Rock says, "and that president's name is Barack Obama." Rock proceeds to use a variety of facts to "prove" Obama's whiteness.
"Halftime in America" is an advertisement commissioned by Chrysler that aired during the Super Bowl in 2012. Over a gently swelling orchestral soundtrack, Clint Eastwood performs a monologue comparing the economic recession to a football game. Many audience members would recognize the voice of Clint Eastwood in this ad -- the famous actor is known for portraying tough, masculine characters. The text of the speech, and Eastwood's performance, reflects the kind of "pump up" speech that a football coach or a captain might give in the locker room to inspire a losing team before returning to the field to play the second half of a game. The ad describes the Chrysler corporation, the auto industry in general, Detroit (the "Motor City"), and the United States as a fighter that has been knocked down and must rally to get back up. As Eastwood puts it near the conclusion, "This country can't be knocked out by one punch." Visually, the ad is made up a montage of industrial laborers intercut with people of various ages and races driving, working, and spending time with families.