This advertisement for the Argentinian Banco Provincia aired in 2009. It features a conversation between a transgendered woman and an older man. The man has come to apologize for his previous treatment of the woman. It seems that, after his bank chose to grant them both a loan, he has come to see that he should treat her with a greater level of tolerance and acceptance. The text at the end of the ad roughly translates to: "Your life changes when there is a bank that is able to change."
A June 2010 pullout poster from the Chicago Tribune presented professional hockey player Chris Pronger of the Philadelphia Flyers wearing a sparkly figure skater’s skirt. Released just before the Chicago Blackhawks faced the Flyers in the Stanley Cup Finals, the poster spells the player’s name “Chrissy” and the subtitle reads, “Looks like Tarzan, Skates Like Jane.”
This 2014 Starbucks ad for which the coffee company partnered with LGBT network OUTtv, features Bianca Del Rio and Adore Delano, two stars from RuPaul’s Drag Race (2009-present), an American reality television series in which contestants compete to be “America’s next drag superstar.” Del Rio and Delano were rivals on the show and this dynamic is used to express the impact Starbucks has had since 1971, where customers can “expect more than great coffee,” since an intuitive barista is shown anticipating the desires of both drag queens, quelling their argument by presenting them both with coffee at the same time.
Good Hair is a documentary film created and produced by Chris Rock and released in 2009. It explores the culture and aesthetics of hair in the African American female community. It also delves into the big business of the hair industry, as well as the global trade of hair to feed the African American market.
This short film from National Geographhic's Short Film Showcase follows the story of Eri Hayward and her lifelong struggle with gender identity. Though Eri felt she was a girl from an early age, her Mormon upbringing didn’t allow her to embrace being transgender until she was an adult. The film explores her family’s journey to accept her gender identity and concludes with her trip to Thailand to undergo sexual reassignment surgery.